Specialization & clinical depth
A defined, urgent problem for a clearly targeted patient group. If you try to be everything to everyone, you risk being no one's first choice.
MedTech doesn't fail for lack of innovation. It fails for lack of adoption.
Physician-led advisory for the moment a product becomes part of a physician's daily routine. Built for founders, accelerators and investors.
Who we worked with and where we're featured.
The problem, in one number
75%
of venture-backed MedTech startups never return the investment.
Technically strong. Well funded. Certified and compliant. The CE mark, the funding round, the reimbursement code: the industry celebrates them as if they were the finish. They are stage props. None of them puts a product into a physician's daily routine.
Sources: Nelson (2025), MD+DI; TTi Health Research. Where ventures actually break, ranked by cause, is in the EMC Industry Report 2026.
Approval is the starting line. Adoption is the goal.
Who we work with
One framework. Three seats at the table.
We align medicine, workflows, regulation and commercial logic before capital is committed. The diagnosis is the same for all three. The offer is not. Choose your door.
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Innovators
Validate clinical adoption before you burn the runway. Discovery, Navigator and Explorer, with real prices on the page. €50-100kof trial-and-error a diagnosis saves -
Accelerators
Screen applicants and cohorts with StarMap OS before selection. One pilot cohort, agreed metrics, no continuation obligation. Live at Futury. 30 to 40%of VC-backed startups are zombies -
Investors
Clinical due diligence your analysts can't do from a deck. The third lens, next to technical and regulatory, before you price the round. 75%never return the investment
The StarMap framework
Seven success factors. One diagnosis.
StarMap is EvoMed Consulting's physician-built framework for clinical adoption. It scores a venture across seven success factors to show where a product will stall after approval and what to fix first.
Why EvoMed exists
A guide, not another deck.
A physician-led MedTech advisory firm in Offenbach am Main near Frankfurt, working where clinical reality, regulation and strategy intersect and where wrong decisions compound. Like a Sherpa, we don't walk the path for you. We help you choose the right one.
Dr. med. univ. Amel Havkic, MBA. Physician, founder of EvoMed Consulting and creator of StarMap. Best Rising Star of the Industry 2026, MedTech World Dubai. About EvoMed and Dr. Havkic"As a medical professional running one of the most profitable hospital units, I constantly navigated non-intuitive IT systems. I saw brilliant MedTech solutions fail, not because of bad code, but because they ignored clinical reality. At EvoMed we don't start with slides. We start with clinical context."
Success stories
Documented, not claimed.
"EvoMed Consulting didn't just advise us on individual questions, they guide us through complexity. Dr. Havkic helped us understand where clinical reality, regulation, and reimbursement truly intersect, and how to make the right decisions at each step. That guidance gave us clarity, confidence, and a much smoother path to adoption."
Pierre LangeGeneral Manager, OxyCare
"I was impressed with the medical expertise of the EvoMed team and their ability to integrate it seamlessly into our business operations. Their consulting was invaluable in navigating the complex medical imaging diagnostics industry, making our products even more user-friendly and patient-safe."
Davor DadicDirector DIIT, Dedalus
"The most eye-opening insight was realizing how crucial technical integration will be, and which metrics I need to track as soon as I start working with clinics. I now have a clear view of the immediate, mid-term, and long-term steps."
Natalia TarasovaFounder, Intimka
"I appreciate working with Dr. Havkic. He consistently manages to bring together medical and business perspectives, and this holds true even with innovative tech topics like analytics."
Bettina GoernerChief Data Officer, Eterno
The book
Fit before Scale.
The StarMap framework in book form. Why technically excellent MedTech ventures stall after approval, the four founder archetypes that keep repeating the same mistakes, and the seven success factors that decide whether a product is adopted or quietly abandoned.
- Part I: the big-tech ventures that failed in healthcare, and why
- Part II: the StarMap framework and its seven success factors
- Part III: the Constellation Effect, the KOL trap, and how to apply it
Built on insights from a survey of 150+ MedTech innovators, validated against StarMap assessments.
Diagnose your strategic friction.
In one call we clarify whether our approach fits your situation. If it doesn't, we say so.